Franchise profiteering?
Unless I'm mistaken, a number of Shell stations are franchises, so are often owned and managed by "independent businessmen" who are pretty much invisible when it comes to taking the flak/being accountable for excessive prices, so can rip off drivers at will...
In my view, the best option - which I've done for years anyway, to be honest - is to buy from Tesco: they're usual cheaper by some margin (more so at the moment...), and their "price premium" for high RON fuel has always been smaller than Shell's.
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