Quote:
Originally Posted by Singh
Audi have just allocated $30.3bill into tech over the next five years, some of the tech about to come out of Ingolstadt is jaw dropping, they've developed and will manufacture the R8 e-tron battery in house. They can outdo Tesla, I'm confident of it. Get the battery tech right - which they're doing, they're going to be a bit later to the party than Tesla but are refining and making it all bulletproof, a Tesla couldn't compete with Audi in anywhere other than the battery tech.
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Blimey! - that's quite an investment: about 60% of their 2013 Turnover of 50Bn Euros* (so, an average of 12% of annual turnover over 5 years, using 2013 figures). Or to put it another way, 3 times their 2013 gross profit (i.e. an average of 60% of gross profit over five years). Assuming nothing changes.
All good news for Audi fans
, not so sure about their shareholders…
*
https://www.audi-mediaservices.com/p...k__member.html