Quote:
Originally Posted by Singh
People buy a Tesla with the expectation they're taking a punt/trying something new. The expectation for an Audi/Porsche is completely different - it has to work, and be perfect, the technology already exists within Audi, with a battery developed in house. The established brands don't need to be first to market for people to pay attention. Audi have a strategy for all-electric vehicles, watch this space.  |
Nearly 5 years on, and Audi's strategy has so far only managed to come up with a half-baked compromise based on an existing Audi SUV, released to market half-finished (just search for the recalls to date already...), with half-baked performance (waay slower than even "old" Teslas), and way less than a halfway house of a charging network.
What happened to "the technology already exists", and "watch this space"? I'm still watching and waiting, and it looks like too little, too late.
And don't get me start on the Porsche - a car who's two USPs seems to be (a) charging at a superfast network that doesn't exist, and the (b) ability to do repeatable ludicrous launches, which will appeal to about 14 people in total
