They've got the battery tech, but other manufacturers, Audi for example have got a lot of experience building cars, lightweight construction, ASF etc.. I'm not convinced by that huge screen in the middle of the dash, the implementation is so American, and cheap. A new Audi Q7, TT, B9 A4 with the virtual cockpit and latest infotainment systems with connect is beautiful to look at and use.
Audi have the battery tech in place, but they're not rushing into it. People get into an Audi and expect it to work, with a a Tesla, they know they're taking a punt on some new tech.
I really can't see what the attraction'll be once more established brands have the battery tech launched. 
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2009 Audi RS 6 Saloon V10 - 420mm Ceramics, Keyless, Soft Close, Adaptive Cruise, Glass Sunroof, Blinds, Twin Pane & UV, Freeview & DAB, High Beam Assist, MTM bits, Audi Exclusive Bits, MRC, Milltek, GYEF1 ASY2's, Bluetooth streaming music to AMI mod - 753 PS/1021 NM
2016 Audi S3 Saloon, Sepang, S-Tronic - B&O, Tech Pack etc... Company Car
1995 Audi A8 4.2 V8 quattro Sport - Bose, Solar, Blinds
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