Maybe rich enthusiasts then. For example, the old RS 4. It was an end of line model, an estate and 50k. By the time non enthusiasts had heard about the car, all 400 were already sold out. You would have to have been quite dedicated and know your stuff about cars to buy one. Rich people that know nothing about cars just buy an M3 or some AMG or Jag XK coupe thing. But now Audi have become the brand that people that don't know feck all about cars buy. My friends cousin knows someone who brought an RS5 and he commented on the V8 and they didn't even know what a V8 was 
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2009 Audi RS 6 Saloon V10 - 420mm Ceramics, Keyless, Soft Close, Adaptive Cruise, Glass Sunroof, Blinds, Twin Pane & UV, Freeview & DAB, High Beam Assist, MTM bits, Audi Exclusive Bits, MRC, Milltek, GYEF1 ASY2's, Bluetooth streaming music to AMI mod - 753 PS/1021 NM
2016 Audi S3 Saloon, Sepang, S-Tronic - B&O, Tech Pack etc... Company Car
1995 Audi A8 4.2 V8 quattro Sport - Bose, Solar, Blinds
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