New A7 Sportback Ad

[M-A8]

https://www.youtube.com/watch?v=Rnw-KSvEwjI

[moltuae]

Nice motor.

I'd probably consider giving up my S8 for one of those.

It's a good/clever ad, but it tells you sod all about the car.

I find ads like that annoying to be honest ... They should give us the specs, tell us what makes it special and, more importantly, show us how it drives and sounds!

It must be frustrating for the vehicle development engineers too, to see the cars they've helped develop advertised in that way. Imagine spending months/years developing and perfecting a vehicle's technology and mechanical systems, only to see adverts like this, essentially stating "buy it because it looks good".

[David's8]

I see that you nothing about marketing then!!

They will researched the market "segments" and seen what keywords spark people off - "safety", "economy", "protects your children", "creates world peace". On the other hand, you, who wants to know the power, torque, engine size, and technical detail so you can make an appraisal yourself, are not on their list as you are dangerous in that you might see through their lies and deceipt. They are selling concepts and lifestyles and it doesnt matter to them whether its a car or a kitchen.

see this: https://www.youtube.com/watch?v=gDW_Hj2K0wo

Rant over.

[The_Laird]

Have you missed some medication, David? You've had a bit of a rant on a couple of posts already this afternoon!

But what does make a marketing person (like me) smile, is a rant like this one....but I'll give the lecture on what marketing people really do to create an ad like this (which is brilliant IMHO) a miss.

[David's8]

Originally Posted by The_Laird

Have you missed some medication, David? You've had a bit of a rant on a couple of posts already this afternoon!

But what does make a marketing person (like me) smile, is a rant like this one....but I'll give the lecture on what marketing people really do to create an ad like this (which is brilliant IMHO) a miss.

Ah ha! I know that this post would draw a response from you Jim! Starting a philosophical argument on whether black is a colour is not really a rant. I notice that you are going after the medication market there though Jim - very clever!!

[roboblob]

Surely all that advert shows is that you cant park it close to things without knocking them over ?
And when you do knock it over its best to run away.

[Goran]

Originally Posted by David's8

I see that you nothing about marketing then!!

They will researched the market "segments" and seen what keywords spark people off - "safety", "economy", "protects your children", "creates world peace". On the other hand, you, who wants to know the power, torque, engine size, and technical detail so you can make an appraisal yourself, are not on their list as you are dangerous in that you might see through their lies and deceipt. They are selling concepts and lifestyles and it doesnt matter to them whether its a car or a kitchen.

see this: https://www.youtube.com/watch?v=gDW_Hj2K0wo

Rant over.

Completely agree!!!
I hate car adverts, there is almost not a shread of information in them, and I find that so annoying. What are the dimensions of the car? What's the HP, torque, acceleration, breaking? Top speed, max rpm?
And then all the other more geeky stuff like gear ratios, cam chain or cam belt, type of fuel injection, etc, I have to spend ages digging around on the internet to find this information. Very often its not even on the manufacturer's own site! I find that ridiculous, they want to sell a very technically complicated product purely based on style. So frustrating.

[HPsauce]

The thing is, most people really don't care about any of those details.
I've lost count of the number of times I've heard (an unspecified demographic ) say the primary factor was the colour.

And, if you're old enough, think back to when the ONLY (and I really mean ONLY) factor was the badge on the back of your company car - L, GL, whatever.

Status (as perceived by the buyer) I suspect is still the biggest factor.

[M-A8]

Originally Posted by HPsauce

The thing is, most people really don't care about any of those details.
I've lost count of the number of times I've heard (an unspecified demographic ) say the primary factor was the colour.

And, if you're old enough, think back to when the ONLY (and I really mean ONLY) factor was the badge on the back of your company car - L, GL, whatever.

Status (as perceived by the buyer) I suspect is still the biggest factor.

Completely agree with HP

Badge, Look/Size and the possibly Economy for majority of buyers or Power instead of Economy for some
A lot is about the Status, but a lot is about monthly repayment and how well they are brainwashed with the brand/model

[tintin]

Originally Posted by HPsauce

Status (as perceived by the buyer) I suspect is still the biggest factor.

…and that's why I don't like this ad…it plays on this, and not much else really (unless I've missed something, of course ). Like an old BMW advert really...