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Old 2nd August 2012, 12:35 AM
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Architex_mA8tey Architex_mA8tey is offline
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Default Audi opens cyber showroom

Audi opens the world's first digital car showroom in the heart of London, with 20 more to follow around the world

Audi has opened the doors to the world’s first virtual showroom, right in the heart of London. Called Audi City, the futuristic dealership is close to Piccadilly Circus, and is the first of 20 that are planned for city centres across the globe over the next three years.

Customers can configure any car in the Audi range – including all colours, equipment, and functions – on an iPad-style touch screen, before exploring a life sized projection of their personalised vehicle, inside and out, on huge floor to ceiling screens.

Using motion-sensor technology borrowed from the Xbox Kinect to scroll through menus, there’s also the option to explore individual components up close and in details, as well as hearing the cars drive off.

Like any normal dealership, if you’re interested in taking things a step further, the staff can take your details and arrange a test drive at any Audi Centre around the world.

“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales. “With Audi City, we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four rings.”









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Old 2nd August 2012, 10:04 AM
roboblob roboblob is offline
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nothing better than sitting in a car with the new car smell ,dont think that will work as well as they hope.
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Old 3rd August 2012, 03:15 PM
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Night Train Night Train is offline
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I think that buying a vehicle is an evocative, tactile experience, and involves all five senses (ok perhaps taste excepted - as I'm not going to lick, or eat my new car!)

Whilst perhaps admirable for pushing technological boundaries, on its own it is no substitute for a dealership experience, might be successful as an augmentation to one, whilst configuring a car though...
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Old 3rd August 2012, 04:00 PM
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Quote:
Originally Posted by Night Train View Post
I think that buying a vehicle is an evocative, tactile experience, and involves all five senses (ok perhaps taste excepted - as I'm not going to lick, or eat my new car!)

Whilst perhaps admirable for pushing technological boundaries, on its own it is no substitute for a dealership experience, might be successful as an augmentation to one, whilst configuring a car though...
I think that Audi see it as more of a brand augmentation / building exercise, to push their brand into city centres where they cant easily always have huge showrooms full of cars. Its kinda like an extension of the configurator which a huge number of customers use when they want to get to finally specc-ing their car. It will certainly be interesting to see how the roll out goes. . .
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Confidence is the feeling you have before you know better . . . .
Audi A8 D2 3.7 Quattro Sport 1999 FL - Melange
2nd Place Winner - A8-Freunde Annual German Meet 2012 at Edersee
20" x 9" Bentley GTC Wheels with 385mm W12 Front Discs & Bentley Caliper Covers, Front Lowered on Coilovers, Xenons, Combined DRLs and LED Foglights to modified OEM front fog lamp position, Alcantara/Leather, Full Black Alcantara headlining + pillars and blind shelf, Bespoke Flat Bottomed Sports Steering Wheel, Dark Myrtle Wood, Autodim Mirrors, Bose, Blinds, Digital TV, Ski Hatch, Modified rear exhaust section for extra V8 Burble
Audi S8 D2 Final Edition 2002, Avus Silver with Red Leather Interior
Tiptronic with Sport mode button, Sony rear entertainment package, Bose sound system, Audi Navigation Plus, 20 inch Final Edition alloys, Full Cat Back Stainless Milltek exhaust, giving a great V8 burble
Audi A8L D2 4.2 Petrol with LPG - Ebony Black
Audi A8L D4 FL 4.0T Petrol twin turbo - Havana Black
Audi A2 1.6 FSi Sport - Dolphin Grey with Votex body kit and Red Leather Interior
and some other A8's A8L's and Mercs
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Old 3rd August 2012, 08:52 PM
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It mainly came about because of the Olympics, they couldn't do it properly and sponsor the event like BMW. We're looking at doing something similair with our travel shops, so customere can speak to our reps abroad directly to get info, and digitalising everything making brochures obsolete, but it will work so much better in a travel shop though.
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