All expenses paid trip to Munich, courtesy of Audi
 

I have to admit, I was understandably sceptical when I was invited by Audi UK to fly out to Munich for a weekend on a chartered Audi flight, put up in a plush hotel and treated to some exclusive product launches, and as if this wasn't enough, I'd also be one of the first to drive the new A1 before its official worldwide launch. In fact, it wasn't until I reached the Audi check in desks at Birmingham international airport did I really start to believe that this was for real.

So, here began my all expenses paid trip, and I really do mean 'all expenses'. That included everything from my Burger King meal at the airport before the flight to the car parking for my 8. So the gate was announced and off I went to board the flight.

I didn't get the details of the aircraft that would be flying me out there, which is a first for me, as cars come second only to planes for me in my 'things that interest me' list. I can forgive myself though, because what had occupied me the most when boarding was the nice little touches Audi had put in. This included Audi branded rear headrest what I can only describe as bib type things, and Audi menus which I tried to picture without looking 'sad' in front of the other passengers on board.

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& off we go

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After clearing security at Germany (everyone remarked at the end of the trip how much more efficient the German ground staff were compared to the Brummie ones) we boarded these coaches which would take us to the Audi Forum in Munich for cakes tea/coffee and a briefing from Audi UK's technical director about what we would be doing during the two days.

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Few pictures of the Audi forum in Munich below.

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& the first A1 one many I would see and drive on the trip.

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After the briefing we were split into smaller groups and headed of to a closed part of Munich airport's runway where we would get to drive the A1 head to head against some of its competitors. The BMW Mini and the Alfa Mito. I got the chance to put each model through its paces. The Audi came up top in all the tests, the quality of the Mini and Mito didn't stand a chance against the A1, although I have to say I prefer the way the Mito looks when compared to the Audi and Mini.

Then came the slalom test, the Audi put in the fastest time but then again the A1 had the ultra fast double clutch 7 speed S tronic automatic transmission whereas in the Mini and Mito we had to change gears ourselves. Surley Audi aren't cheating? At the end of the day though, it didn't matter which one of the three could go through a bunch of cones the fastest because who in their right mind would even consider how fast a car can weave in and out of cones as a factor when deciding on which car to buy? Particularly a small slow hatchback like this. I do remember though that the A1 wasn't all that great through the slalom... loads of body roll and not the best steering feel.
Overall though, everyone agreed that the Audi was the one we would go for.

After this we were promptly whisked back to the Audi forum where we first started of in the morning. This would serve as our 'base' during the trip. We were told we would be checked into our hotel shortly so we chatted amongst ourselves whilst staff came around offering refreshments.

Audi had kindly arranged for our luggage to be carried up to our respective rooms earlier in the day so all we had to do was collect our Audi key cards, relax for a bit and then meet in the lobby to be escorted to A1 city for our 'evening entertainment'.

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I was worried about the evening entertainment, I was the youngest on the trip and whilst German opera singers and classical music may have seemed like their idea of fun, I'd be bored out of my brains.

I was pleasantly surprised then to hear the distinctive base line of Billie Jean flood A1 city as I made my way to the bar, the music was all great... from classic 80s songs to (then) current chart music.
This turned out to be the best part of the trip, I made loads of friends had a real great laugh/dance/drink(s) and shook these maracas, funny everyone refused to shake them just an hour or so earlier.

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The open bar served the best drinks, whilst the chefs prepared some delicious food for all. I had the spicy potato wedges, pasta and a few other things.

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What's A1 city I hear you asking? Audi have built a kind of wooden two storey house thing in the middle of these two huge Audi 'airport lookalike' buildings. Its outdoor but has a roof, heating and such a great atmosphere. It's hard to describe, but I am sure the pictures of A1 city below will do a better job then I can.

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The party went on into the AM, Audi told us some people may have to provide a breath sample in the morning before they would let us loose in their new baby A1 for our 60 mile drive across autobahns and some of the most beautiful countryside in Germany.

The next day, after helping ourselves to breakfast we went out to meet the Audi staff for day number two, luckily no one was deemed drunk enough to require a breath test. So a quick briefing on some German driving laws and we were told to jump into any of the A1 models they had lined up, all red and white. The engine choices were the 1.4 T FSI 7 speed S Tronic and the 1.6 TDI models with a 6 speed manual. It didn't matter which we chose as we would swap on the return leg, which meant I got to try both engines.

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So of we went into the German countryside, armed with instructions so detailed, accurate and well thought out, so very German. You would have to be a real numptey to get lost.

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Which most of us did, I have to say. The only reason I turned around was as I saw some of the girls that worked for Audi that had been on this trip before go in the opposite direction. As I started to do a three point turn to follow them, turns out they were doing the exact same thing, to follow me!

We eventually got to our destination though, Piccolo Mondo an Italian restaurant in Landshut.

Some Audi staff had already got there (the ones that had waved us of from the forum) I asked them how they managed to beat us, and they jokingly told me they used BMWs. They weren't kidding either. But the reality was that the hire car company they use only had BMWs available at the time, and they sent us the long route!

Had the restaurant owner not expected us, he would have been quite surprised when he saw all these A1s pull up in the car park.

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I was the one that was surprised though, as as we walked down the steps into the garden of Piccolo Mondo, Audi had parked an A1. Nice touch.

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The restaurant was fantastic, the views almost as good as the food. We were provided menus from which we were told to order whatever we wanted. The tab would of course be picked up by Audi.

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After lunch it was time to drive back, now I was in the 7 speed S tronic 1.4 T FSI. We headed back to our base via some great sweeping roads that provided some of the best views. The German people I have to say are some of the most friendly I have ever come across, waiving at our convoy of A1s. We then reached an (I think) autobahn as everyone just booted it, I followed suit. Oh how I wished I was in my S8 at this point, I'm not sure what the A1 managed but it was certainly a license loosing speed in the UK. I had my foot mashed to the floor when in my rear view mirror the Xenons of a 996 Porsche Turbo flooded my rear view, I pulled over to let it past. As the driver floored it he shook my baby A1 and my tiny four pot was no match for his mighty twin turbo flat six, so I watched him disappear whilst still remaining hard on the throttle.

Back at the forum we had a look around some models Audi had on display, the car that most people were excited about was the lovely looking A7. I have to be honest, its the first Audi that has tickled me in any way since the C5 RS 6 was launched in 2002.

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Audi were also confident enough to have a Mercedes CLS, Jaguar XF and BMW X6 in the forum for people to compare with. I sat in the Jaguar, I had high hopes for this car. I think it looks the part and has had car magazines raving about how good it is. All I can comment on was how horrible it felt inside, the seats weren't comfortable the dash felt tacky and the button on the door handle that would lock and unlock it felt tacky as hell.

My sister who works at Jaguar HQ was at a meeting with one of the top bods who started it of with 'Were never going to be BMW, Mercedes or Audi...'

Well, it certainly couldn't touch Audi in the interior department, the Merc was equally as bad. The cruise control stick felt like it belonged on a lollipop stick and it was just criminal for the guys in Stuttgart to put it on a £50,000 car. The BMW on the other hand felt solid, really well put together, just as good as the Audi which as we know has been the benchmark for interior quality for a while now.

The trip had nearly ended, I say nearly as Audi had one more treat lined up. Unfortunately I had to sign a disclaimer to say that I wouldn't reveal any details of the exclusive models and info given to us, and if I did I would have to pay them £10,000 to them. They even went as far as to take all cameras and mobile phones from us for this presentation.

It started of with them showing a film about how worldwide Audi had finally overtaken BMW and Mercedes and is now considered the number one premium car maker in the world. They also revealed that they were the only car brand in the world not to make a loss in the recession.

Then they brought out some new models, one of them was meant to be revealed at a motor show soon. It may have been already.

I have to say, when I got back to drive home. The 8 felt so much better then usual, faster more comfortable and more quieter. Then again it probably isn't fair to compare a car would probably have cost around (£70k) only a few years back to a £15-16000 hatchback.

Anyway, I would like to end this by saying a big thanks to Audi for organising this and in particular to the staff and reps that were there to help and assist us during our stay in Munich.

Guys, I have noticed so many stupid mistakes in the write up. Please ignore those mistakes as I haven't the energy right now to go back and change them!

Excellent report Amar. Thanks. Why don't Audi invite me on these things?
Probably because I don't buy their overpriced cars new, don't use their horrendously expensive maintenance and repair facilities and source my spares from the companies that supply them (cheaper) wherever I can! :rolleyes:

Still love their cars though. +++

What a brilliant report Amar!

It would be a dream come true for me to do that (am I sad?:Confused:)

Thanks for the write up.

Jon

Sounds awesome!

out of curiosity, how did you end up going on this?

Back in June I sat in an A1 on the Audi stand at Le Mans, I must admit I was a little disapointed. I was asuming it would be an expensive, but well equipped and luxury small car, somthing to outclass the 1 Series. Bassically a little Audi for the city, with the qualities of its bigger brothers.

The switch gear looked and felt very much like my grandpa's skoda, there was no fancy carpet, and things like the seat runners were clearly visible under the seat when you opened the door - no neat trimming.

To be fair to it I didnt realist it 'only' cost £15-16k, but I got out of it thinking it was a nice polo alternative, but not really an Audi. I guess the small car market doesnt sit with the higher prices that the usual audi standard is associated with, so somthing had to give. Im not denying that it felt solid and comfortable, just wondering where the little audi touches were.

Awesome trip and thanks for the write up. A1 looks nice but I don't think I'll be changing anytime soon. How do I get an invitation like that?

Great report! A really good read +++

Is that an Airbus A319?
And that looks like a Finnair colours! It could be blue1 or one of the others.... but it just looks like the right shade of blue to be an AY flight. I doubt it is as they dont (or didnt) loan their craft out for charter work. (but things may have changed, times are hard after all!)

It was a British Airways flight, not sure what aircraft it was. The one series is a lot nicer because it is in another class up. It rivals the A3 whereas the A1 is smaller and made to rival the Mini. So yep, it's very much based on the Polo. I found the quality to be very good although ours may have been lavishly equipped, it's no '8. But it's defiantly the best in it's class. +++

:( :Confused:

I blame the stupid monitor! It really looks like a Finnair Blue! even though they have changed the design of the plan now.

Glad you had a fun trip. You think the misses will upgrade her car to an A1?

Excellent write up buddy! I wish i can get to test the new s8's when they come out!

Intesting you should say that as the warranty on her Corsa has just run out of warranty so she maybe getting a new car soon. Don't think it will be the A1 though, If any Audi it will be a new A3. She loved driving the S8 around though!

Great write up. You lucky, lucky sod
Thanks for sharing :D

Maybe Audi knew, thats why you got the invite... so you can convince her to buy an Audi s her next motor! :D

Fantastic write up Amar, awesome...

.... I'm not jealous, honest... :p

No Im not Jealous either!! :D
(Writes to Audi linking all of Amar's Pro-BMW postings) :p
Excellent write up and pictures though hehehe

Just been invited to the A6 one now, should be more interesting then the A1 trip. Going to get to try the new HUD before it's official UK launch and track driving. Watch this space. +++

Permit me, on behalf of the whole forum community to say, you lucky barstard..... :D

Ban him ,Ban him.. I mean grats :p

I mean, obviously they invitied me too, but I'm far too busy, or something, and decided to decline..... :rolleyes:

Amar... I officially hate you...

Ya lucky git! Looking forward to some more Audi pr0n from the trip though.

I've just turned as green as Amar's 'old' S8 (again)!

Nice one chap, have a great time!

Eagerly awaiting your photo's and trip report....

Nice one Amar, look forward to the report and pics

cheers

Just to even things up a bit I awarded Amar 5 Infraction Points. That makes him the most evil member of our forum!

The infraction was awarded for exsesive jamminess.............:ROFL:

HNI whose household buys a lot of cars I guess :(

So gonna sulk After I get to hear how good the big diesels are vs petrol and BMW's offerings.

Bill

I'm really looking forward to it. They sent me a really cool invitation that's plastic, shows the head up display in action. I think I'm testing it vs the BMW,Merc & Jag rivals and as I have no brand loyalty to any of the aforementioned expect an unbiased report to follow. I've tried asking if others can come along but it's a strict no from Audi, only if you got an invitation and no guests.
Mike - you gave me spamy points not jammy points!! I don't spam

Top spec D2 for sale PM for more info :D

Well. I'm going to take a different line, being that everyone has beaten me to the envy stuff

This could not happen to a nicer guy or finer member of this forum.

We can all bask in the happy knowledge that Amar's proven track record of first rate reporting will bring us all a taste of the insights, joys and fun that he'll be enjoying :D

Have a brilliant time Amar +++

ps i could fit in your luggage

Thanks Nick, with that V10 S8 of yours you know the whole forum envious the hell out of you already! +++
I'll get better pictures this time round hopefully. It's in the UK not Germany guys. Still looks like it's going to be a great day.

Saw the most awesome looking grey S Line A1 the other day, I can't bring myself to pay D3 S8 money for one though. It reminded me of this trip and how the A1 would be a really funky daily driver. I'll let them depreciate a bit first. +++