Mine was activated when I got my car, I found it a good reason to investigate the various menus in order to find out how switch it off
Just getting in first before everyone replies RTFM
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Audi D3 S8 - 2007 - V10. B&O, Phantom Black, black and silver interior, and still completely standard with everything working as it should
SOLD 2023
Audi TT - 2015 - Ultra