They sell to a different market?
Subaru and Audi are just totally different on just about every metric (web speak)
My wife has a Subaru Forrester & me an Audi and we differ in just about every conceivable way (although I am getting blonder by the decade).
One thing though. For all the unbelievable crappiness of the Subaru interior my moneys on it for reliability and longevity (sorry guys)
I've got my eye on a Merc E320 DI steel thing for her, but it appears the house renovations, decorating, carpets, curtains etc come first.
See she's just plain different, to me. Bit like Audi v Subaru