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Originally Posted by ainarssems
If you ask me it's probably same old s#@t just new name.
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Originally Posted by The_Laird
Yeh, I thought there wasn't much apart from marketing hype.
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Originally Posted by David's8
The marketing dept sure went to town on this one eh? "nitro!" "+Racing"! Its probably got a slug of dishwashing liquid in it to achieve the "powerful cleaning action" and "instant acting friction modifiers". No change in octane levels though.
Marketing bullsh!t to extract more money from your wallet.
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Originally Posted by tonupkid
Their marketing blurb has a lot of mentions of Ferrari, Reducing Friction, Cleaning deposits, but nothing that would be a credible reason to use this fuel. It's all bollocks and rather insultingly patronising
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Ok - some interesting perceptions on what this launch actually is and I can see we have some cynics
All i can do is give a view as an employee and I will tell you that it's not hogwash. The R&D that goes into improving our performance fuel is 2nd to none and our technical partnership with Ferrari in F1 is just 1 aspect.
Whether you like the name is another matter. However, our technology teams are some of the most talented and passionate people you'll ever meet, committed to improving formulations to ensure Shell's fuels are the best in the market. Nitro+ has been a long time in the making and improvements in friction modification technology has meant that Nitro+ is a significantly different animal.
For those that are skeptical about differences in fuel, stick to regular old unleaded 95 - you'll be just fine. For those wishing to get the most out of your engine and keeping it clean from deposit build up from lesser fuels, don't pass this fuel as just another marketing gimmick as you'd be wrong!
Oli