Well, it's pretty hard (i.e. negligent/incompetent) to do that to a new item such as that in bubble wrap, though I suppose it could just have been dropped by whoever was lifting it.
Either way, isn't parcels2go a comparison website that places your goods with the most appropriate carrier?
I'd suggest getting in contact with their CEO, James Greenbury via a bit of sleuthing (he's not on LinkedIn, but there's a short interview with him here:
http://www.londonlovesbusiness.com/e...y/6875.article). If he's at all interested in his reputation - and the risk to that from shoddy suppers to his customers - then I'm sure he'll be reasonable. Fingers crossed for a good result for you.