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![]() Sadly, this often ends in massive restructuring (or complete erasure ![]() What's really sad is that often this failure to see this coming isn't for logical/economic reasons, but for human/emotional reasons (e.g. ego and arrogance - ). JLR's CEO is a classic example of this, in his initial "arrogant denial" mode (see here: https://europe.autonews.com/article/...uggles-for-evs ) - a view he espoused after Tesla had been successfully selling the Model S for several years) and consequently resulted in them wasting billions in new diesel engine investment. At about the same time, VAG were proclaiming even bigger investments in similar existing technology - also now effectively a write-off, with the concomitant impact on the livelihood of thousands of VAG employees. The trouble is that often it's the size of these established organisations that is both the cause of this blindness to the need for change, and also of their inability to react quickly ("like turning a supertanker" to quote a rather cliched phrase). At least the new Audi CEO sort of gets this ("Tesla is 2 years ahead of the industry in critical areas, Audi CEO says": https://electrek.co/2020/07/27/tesla...reas-audi-ceo/ ), and recognises that he can't wait for the supertanker, so has to build a something new - a leaner, more agile organisation in order to try to catch up. Until all of the major existing players in Big Auto both (a) recognise they need to do this and (b) succeed in making this happen, they'll continue to fail, sadly. But I hope they do manage it & it's fascinating to watch them try! ![]()
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Autos Autos everywhere... (1) 2015 Tesla Model S: (was 85D, now 90D ![]() ![]() (2) 2002 D2 S8 Final Edition: Bulletproof and faultless: Brilliant Black with Extended (Red!) Leather. Three-times winner of Best D2 1st prize (3) 1997 Fiat Coupe 20v Turbo: Scots (! ![]() (4) 2010 Fiat Panda 100HP. White Pandamonium (Final Edition!!). Pure old-fashioned 6-speed go-karting. |
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